Corporate News

The US factory obtained a production and operation license

2023-06-12

On June 12, local time, American Flooring Co., Ltd. (AFL), a subsidiary of ELETILE, obtained the CO certificate issued by the local municipal government and officially obtained the production and operation license. This marks that AFL has officially entered the operation stage after more than a year of on-site preparations. In the previous trial operation stage, senior executives of major global building materials sales terminals such as Home Depot have organized a group to complete the on-site inspection, and spoke highly of AFL's high production efficiency and high quality reliability. This also marks the official completion of the first WPC factory in North America.


AFL is a Sino-US joint venture, with ELETILE holding 51% of the shares and HMTX holding 49% of the shares. The two shareholders formally signed a joint venture agreement in August 2021. The company's factory area is about 30,000 square meters, with a total investment of about 45 million US dollars, mainly producing WPC flooring. The annual production capacity is about 3,000 standard containers, and the number of employees is about 150. The company is located in Lucerne County, Pennsylvania, USA, within a three-hour drive from New York, Washington, Philadelphia and other key consumer cities in the East of the United States.


The main feature of AFL is to improve quality and efficiency through production line automation and intelligent downsizing, and to eliminate cultural conflicts through management standardization and process. Based on the outstanding characteristics of local workers such as high wages, low efficiency, and high mobility, since the beginning of construction, the company has determined to build a digital intelligent chemical plant with outstanding efficiency, reliable quality, and fewer employees. To this end, the project team has carried out a lot of pioneering work, and has achieved a number of "industry firsts" and "industry firsts", which has driven domestic related equipment manufacturers to achieve breakthroughs in manufacturing standards and global services. It can be said that AFL is a concentrated expression of ELETILE's efforts to promote automation and digitalization in recent years, realizing the organic combination of "Chinese technology + American market".


The construction of AFL is the first step in the implementation of the production capacity globalization strategy of ELETILE. AFL will be completed and put into production in a relatively short period of time, which will significantly improve the nearby supply and personal service capabilities of ELETILE in the North American market, and greatly reduce the impact of political risks and poor logistics on business continuity. Through the form of joint venture investment and cooperative construction, ELETILE has achieved a strong alliance with core customers, which is conducive to consolidating the position of ELETILE in the mid-to-high-end elastic floor market in North America and promoting the formation of ELETILE's international operation capabilities. In the next step, ELETILE will take the completion of AFL as a new starting point, benchmark against advanced industries and enterprises in North America, carefully refine experience and lessons, do a good job in operation and management, and take the responsibility of daring to act, dare to break through, dare to do, and dare to take the initiative to advance quickly The globalization of production capacity will effectively promote the company's high-quality development.






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Add:Hexing Street, Jinfeng Town, Zhangjiagang City, Jiangsu Province

Copyright © 2020. ELETILE 苏ICP备14024213号-1 BY VTHINK

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